Suppliers began hesitating about sending more stuff to Bed Bath, worried they won't get paid. What ensued was what's become a familiar timeline of a rudderless retailer: The company announced closures of another 150 stores and job cuts for a fifth of its corporate and logistics staff. Then, just as suddenly, Cohen sold his entire stake. CEO Tritton and other leaders were ousted. The retailer played catch up, racing to roll out pandemic necessities like curbside pickup.Įarlier this year, activist investor Ryan Cohen of Chewy and GameStop fame bought a stake in the company, prompting his followers on Reddit and YouTube to pump up Bed Bath's stock. The new-brands turnaround strategy exacerbated the industry-wide supply chain crisis, leaving top products like KitchenAid mixers missing from Bed Bath's shelves. The pandemic was a boon for home goods, but Bed Bath & Beyond missed out Shoppers were already wary of visiting stores, so many never got to check out the new labels some found them lacking and began complaining that they missed familiar brands. Bed Bath & Beyond rushed to replicate that success in months - right as the pandemic began. This strategy had worked like a charm at Target, perfected over years. As Bed Bath CEO, he pushed to declutter stores and close 200 underperforming ones, to weed out national brands and launch Bed Bath's own labels, like Everhome and Nestwell. In 2019, Mark Tritton arrived from Target.
A high-profile new CEO pursued a big idea: Bed Bath would launch its own brands
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In the late 2010s, sales started dropping and a series of turnarounds began. But its heart remained in its stores, with their stacks of cookware, walls of trashcans and piles of pillows. The next thing you know, we were carrying diamond jewelry like Costco does."īed Bath & Beyond whipped up a dizzying website. We need to be the destination with everything.'. "The next conversation would be, 'We need to be more competitive with Amazon. the destination for home, more upscale, home decor, more furniture,' " said Laskin, who left Bed Bath in 2017. "I would go into one meeting and it would be, 'We need to be. Bed Bath & Beyond spent years seeking - and never really finding - its online identity. And I thought, this will never sell anywhere else." But the stores eventually became part of the problemĪs online and mobile shopping exploded, Amazon, Target, Wayfair and others put up formidable competition.
"Right when you walk in the doors was this wild, brightly colored, Disney-themed stuff - it was so Miami. "I remember seeing it very distinctively when I visited a Miami store," said Amy Laskin, a former Bed Bath content marketing executive. Yes, there was the iconic blue 20 percent off coupon that's so ever-present that even mobster Whitey Bulger had one in his kitchen drawer.īut the chain had another secret sauce behind the scenes: Unlike most retailers, Bed Bath & Beyond let local managers choose what to sell in each store, catering to local tastes. Even during the Great Recession, when many retailers folded, Bed Bath seemed to only grow.ĭonate Now Heart Its stores had secret powers that shoppers loved It had hoovered up rivals, BuyBuy Baby and World Market. How did this once-vaunted retail behemoth get here?Īs recently as 2018, Bed Bath & Beyond had over 1,500 stores. "You know, our best guess is that it comes in somewhere in between," Katz said.
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"It sort of looks like a decision tree from where it is now," Morningstar analyst Jaime Katz said: Will Bed Bath & Beyond reimagine itself and pull away from the brink, like Best Buy? Or will it continue to patch holes only to keep sinking, like Sears? The home-goods giant faces persistent speculation of a protracted but looming demise as it prepares to report its latest financial results on Thursday morning. It's hard to overstate the bumpiness of the rollercoaster ride that Bed Bath & Beyond has been on this year: its rise and crash as a meme stock, a leadership shakeup, trouble with suppliers, a turnaround to trump a previous turnaround, store closures, job cuts, and the shocking news of its financial chief's death.
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